Introduction
In a world where personalization is becoming increasingly important, Hasbro and Formlabs have joined forces to provide fans with a unique experience - the creation of personalized action figures. This groundbreaking project, known as the Hasbro Selfie Series, uses the power of 3D printing to allow fans to become a part of their favorite stories.
How the Hasbro Selfie Series Works
The Hasbro Selfie Series allows fans to digitally transform themselves into the action heroes they see on screen. The process is simple: users download the Hasbro Pulse mobile app, scan their face, choose a character and hairstyle, and wait for their personalized figure to arrive at their home address.
Technology Behind the Project
Formlabs has developed a new 3D printing material and workflow to enable Hasbro to create personalized action figures in large quantities. More than 30 Form 3 printers, a new resin developed by Formlabs scientists, and a customized digital workflow made this project possible.
Development of Custom Material
Formlabs worked with Hasbro to develop a custom resin that allows for a wide range of colors for skin and hair tones. The material had to be skin-friendly and durable, meeting the high standards Hasbro sets for its action figures.
Mass Customizations
Traditional manufacturing cannot affordably scale to meet the demand for personalized products. Formlabs' digital platforms enable companies to develop a scalable manufacturing workflow that enables mass customization.
Conclusion
The collaboration between Formlabs and Hasbro represents a step forward in the world of product personalization. Through the innovative use of 3D printing, fans can now become a part of their favorite stories in a whole new way. This project not only meets the modern demand for personalization, but also strengthens the connection between the brand and the consumer